100+ years of combined executive experience brought together to help companies build, scale, and perform.
PK Design & Consulting was built around a simple idea: growing companies should have access to the same caliber of executive leadership, operational systems, and organizational expertise available to large corporations, without having to build an entire C-suite before they are ready.
Our executive team brings experience across startups, high-growth organizations, Fortune 50 environments, sales, operations, customer experience, leadership development, organizational design, training, technology, and business transformation.
Rather than approaching consulting from a single discipline, PK Design & Consulting operates as an integrated fractional executive team.
Nathaniel Haefs
Business Strategy • Operations • Revenue • Scaling • Executive Leadership
Nathaniel Haefs is the Founder and CEO of PK Design & Consulting, responsible for the firm's overall strategy, business development, client partnerships, operational model, and executive advisory services.
With approximately two decades of executive leadership and operational experience, Nathaniel specializes in turning ambitious ideas into functioning, scalable businesses.
His career has included leadership experience connected to organizations such as Apple, HP, and Asurion, as well as responsibility for large, distributed operations involving more than 1,000 employees. His professional positioning today centers on business operations, revenue leadership, sales, and operational excellence.
Nathaniel's work sits at the intersection of strategy and execution.
He works with founders and executive teams to determine where a company is going, identify what is preventing it from getting there, and build the systems necessary to close that gap.
- Fractional COO and executive leadership
- Business strategy and organizational scaling
- Operational excellence
- Process improvement
- Six Sigma methodology
- Sales and revenue operations
- Financial planning and forecasting
- Performance management
- Organizational infrastructure
- Automation and AI-enabled workflows
- New-market launches
- Leadership and management systems
- Executive coaching
- Startup development
- Business transformation
Nathaniel has led complex operational environments, developed performance infrastructures, launched markets, rebuilt underperforming operations, and created systems capable of supporting organizations at significant scale.
At PK Design & Consulting, his role is broader than traditional consulting.
Nathaniel serves as the executive architect connecting the company's strategy, people, operations, revenue, and execution into one operating system.
Nathaniel's Focus
Build the company behind the idea.
A great product or vision is only the beginning. Nathaniel helps clients build the structure required to turn that vision into a sustainable organization.
Alana Bagby-Leonard, MALS
Leadership Infrastructure • Organizational Design • Culture • Training • Executive Development
Alana Bagby-Leonard leads the Leadership & Organizational Development practice at PK Design & Consulting.
Her expertise addresses one of the most overlooked challenges in scaling organizations:
A business can grow faster than its leaders are prepared to lead it.
Alana is a global executive-development strategist whose professional work has included leadership and organizational-development experience associated with TikTok/ByteDance and Asurion. She is also pursuing doctoral work in Organizational Leadership and has developed research and frameworks centered on leadership infrastructure and startup scaling.
Her work explores what she calls Leadership Debt, the organizational consequences that emerge when a company expands faster than its leadership systems, management capabilities, decision structures, and culture.
- Executive leadership development
- Organizational development
- Leadership infrastructure
- Organizational design
- Management development
- Culture strategy
- Leadership coaching
- Learning and development
- Training architecture
- Succession and leadership pipelines
- Change management
- Founder-to-leader transitions
- Scaling organizational culture
- Leadership readiness assessments
- AI and the future of organizational leadership
Her career has evolved from learning and development into global leadership development, organizational effectiveness, executive coaching, and research into the infrastructure companies need as they scale.
At PK Design & Consulting, Alana's work goes considerably beyond traditional employee training.
She helps organizations create a leadership operating system.
That means defining how leaders lead, how employees develop, how decisions are made, how culture is reinforced, and how leadership capability evolves as the company grows.
Alana's Focus
Build leaders as intentionally as you build the business.
Training should not simply teach employees how to perform today's job. The right development system creates the leaders, culture, loyalty, accountability, and performance required for tomorrow's organization.
Matthew Van de Voorde
Customer Experience • Operations • Customer Success • Sales • Service Strategy
Matthew Van de Voorde leads the Customer Experience & Operations practice at PK Design & Consulting.
His expertise focuses on a critical point in the growth equation:
A company does not truly scale unless the customer experience scales with it.
Matthew's professional positioning centers on transforming customer experience into measurable business growth by aligning operations, technology, and people to improve loyalty, retention, and organizational performance.
His executive background spans customer experience, customer success, technical support, sales, contact-center operations, management consulting, leadership, and operational strategy.
- Customer experience strategy
- Customer success
- Operational leadership
- Contact-center strategy
- Service operations
- Sales performance
- Customer retention
- Customer journey optimization
- Technology-enabled service
- Performance management
- Workforce effectiveness
- Quality and service standards
- Customer loyalty
- KPI development
- Operational transformation
Matthew approaches customer experience as a business discipline rather than simply a customer-service function.
Every interaction between a company and its customers generates operational and financial consequences.
The objective is therefore not simply to create happier customers.
It is to design a customer experience that improves retention, loyalty, revenue, efficiency, and long-term enterprise value.
Matthew's Focus
Turn customer experience into a growth engine.
Matthew helps organizations connect the promises made by sales and marketing with the operational systems responsible for actually delivering them.
Kody Ahrens
AI Strategy • Automation • Product Development • Digital Transformation • Emerging Technology
Kody Ahrens leads AI Development & Innovation at PK Design & Consulting, bringing a unique combination of technology entrepreneurship, product development experience, and emerging technology expertise to help organizations build smarter, more efficient, and scalable businesses.
As a technology entrepreneur and co-founder of MatchKicks, Kody has firsthand experience taking innovative ideas from concept to execution. Through developing technology-driven solutions that blended personalization, consumer experience, and digital innovation, he gained valuable insight into building products, solving complex challenges, and creating technology that delivers real-world value.
At PK Design & Consulting, Kody focuses on helping companies understand where artificial intelligence can create meaningful business advantages. He works with organizations to identify opportunities for automation, develop intelligent systems, streamline workflows, and integrate emerging technologies that improve efficiency and scalability.
AI is not simply a tool, it is a strategic advantage when properly aligned with business objectives.
His approach combines technical innovation with practical execution, ensuring that AI solutions are designed to solve real problems, improve operations, and create measurable impact.
- Artificial Intelligence Strategy & Implementation
- AI Automation & Intelligent Systems
- Technology Product Development
- Digital Transformation
- Workflow Optimization
- Data Intelligence & Business Insights
- Emerging Technology Integration
- Startup Technology Development
- Scalable Innovation Solutions
Kody's Focus
Turn artificial intelligence into a strategic advantage.
As President of AI Development & Innovation, Kody leads the development and implementation of AI-powered solutions that support PK Design's mission of helping companies scale through better systems, smarter processes, and innovative technology. By combining artificial intelligence with PK Design's expertise in operations, leadership, marketing, and business strategy, Kody helps organizations move from traditional workflows into the future of intelligent business operations.
One Executive Team. Three Critical Systems.
Most consulting firms specialize in one piece of the organization. PK Design & Consulting connects the pieces.
Nathaniel Haefs
Business & Execution
- Strategy
- Operations
- Revenue
- Process
- Financial Performance
- Scaling
Alana Bagby-Leonard
People & Leadership
- Leadership
- Culture
- Training
- Organizational Design
- Executive Development
- Leadership Infrastructure
Matthew Van de Voorde
Customer & Performance
- Customer Experience
- Customer Success
- Service Operations
- Sales Performance
- Retention
- Operational Excellence
Together, these disciplines create the foundation required for sustainable growth.
The PK Executive Operating Model
Strategy → Leadership → Execution → Customer → Growth
We believe businesses encounter problems when these systems become disconnected.
- A strategy without operating systems does not scale.
- Operating systems without capable leaders eventually break.
- Strong leaders without customer insight can optimize the wrong things.
- Customer growth without scalable operations creates chaos.
- And rapid growth without leadership infrastructure can create the organizational challenges Alana identifies as Leadership Debt.
PK Design & Consulting brings these disciplines together.
We help organizations answer five fundamental questions:
- 1Where are we going?
- 2What systems will get us there?
- 3Who needs to lead those systems?
- 4How do we consistently deliver value to the customer?
- 5How do we scale without losing performance, culture, or control?
Fortune-Level Experience. Startup Agility.
Our team brings decades of experience from complex corporate environments and applies that knowledge differently.
We are not here to bury founders in presentations.
We are here to build.
- Build the operating model.
- Build the sales engine.
- Build the customer journey.
- Build the leadership system.
- Build the training infrastructure.
- Build the processes.
- Build the performance dashboards.
- Build the organization capable of supporting the next stage of growth.
Fractional Executive Leadership Without Building an Entire C-Suite
An organization may need executive-level expertise long before it makes sense to hire multiple full-time executives.
PK Design & Consulting gives companies access to a multidisciplinary executive team that can diagnose problems across the organization and then help implement the solution.
Depending on the engagement, our team can function as:
- Executive Advisors
- Fractional Leadership
- Strategic Partners
- Operational Architects
- Leadership & Organizational Development Partners
- Customer Experience & Growth Partners
Or as an integrated fractional executive team supporting the founder and existing leadership organization.
Alvin Dean Warren
“Local SEO isn't about being seen, it's about being the only logical choice in your market.”
Alvin brings 25 years of creative strategy experience and 15 years of local search expertise to every engagement, having helped rank more than 500 California businesses from Sacramento to Los Angeles. As founder of Rank Marketing, he pairs psychological, conversion-focused creative work with technical SEO precision.
His approach runs on what he calls the Authority Formula: establish unbreakable trust as a credible local authority, engineer every technical and citation signal with precision, and drive the business to full market ownership in local search results.
- Google Business Profile and Google Maps ranking optimization
- Local SEO authority building and citation architecture
- Content strategy and production
- Technical SEO and Core Web Vitals performance
- Competitor intelligence and market analysis
- Multi-location SEO expansion
We Don't Just Advise Companies.
We Help Build Companies That Can Scale.
Strategy. Systems. Leadership. Customer Experience. Execution.
That is the difference between having a great idea and building a great company.
PK Design & Consulting
Fortune 50 Insight. Startup Agility. Real Results.
Consulting with Purpose. Designing a Better Future.